At Mary, we help law firms earn attention through smart, relevant content and then turn that attention into enquiries through search.

For over 15 years, we’ve worked with organisations where trust, judgement and expertise matter — including legal practices. Our work covers websites, SEO, paid search, social media, email and performance-focused campaigns.

Choosing a legal adviser is a complex journey. People take their time, weigh alternatives and look for reassurance that the brand understands their situation and can guide them properly. Our job is to help establish that confidence and credibility by answering the big customer questions and making your expertise accessible to both the user and the search engines.

Clarity sits at the heart of our work. Clear positioning. Clear language. Content that breaks down complex legal topics without oversimplifying or patronising the reader. We work closely with partners and teams to provide structure, guidance and workable processes that make producing content feel manageable.

Search also plays a central role, both PPC and SEO. We focus on how people really look for legal help, then align site structure and content to those needs. Progress comes through steady technical improvements, purposeful content and ongoing measurement, not quick wins or gimmicks.
For more information on our work with legal firms, visit https://mary.co.uk/sectors/law/.